First, website navigation

一般用戶在訪問網站時，時間關注到的就是網站的導航欄，頁面切換也要通過網站導航來實現，比如從首頁到達詳情頁面時，都是要先點擊導航當中的欄目頁，然后在欄目頁當中再查找。這時候網站導航設計是否簡潔，用乎更否看懂，是否易于操作，就決定著用戶終是否能夠抵達自己需要的目的頁面。如果導航能夠快速使用戶抵達目的頁，用戶自然就會對網站認可，但如果不能的話，用戶就會離開網站，所以說網站的導航要簡潔，更易于用戶使用。

When general users visit the website, they pay attention to the navigation bar of the website for the first time. Page switching should also be realized through the website navigation. For example, when they arrive at the details page from the home page, they should first click the column page in the navigation, and then search in the column page. At this time, whether the website navigation design is simple, whether it is easy to understand, and whether it is easy to operate, determines whether the user can finally reach the destination page he needs. If the navigation can make the user reach the destination page quickly, the user will naturally recognize the website, but if not, the user will leave the website, so the navigation of the website should be concise and easier to use.

第二，網站打開速度

Second, the speed of website opening

每個用戶的耐心都是有限的，如果在訪問網站的時候，點擊之后很長時間加載不出來頁面，那么用戶對此則會非常失望，對網站也會失去信心，只能離開去查找其他網站來達成自己的需求，而這個網站也就與這些用戶無緣了。所以，網站要想讓用戶滿意，須要確保加載速度夠快，這樣用戶在點擊之后，立馬就能看到網站的完整形態及下一步想要看的內容，用戶就會更希望對網站進行細致的訪問，從而避免離開。

Every user's patience is limited. If they can't load the page for a long time after clicking on the website, they will be very disappointed and lose confidence in the website. They can only leave to find other websites to meet their own needs, and this website will be out of touch with these users. Therefore, if the website wants to satisfy users, it needs to ensure that the loading speed is fast enough, so that users can immediately see the complete form of the website and the content they want to see in the next step after clicking, and users will want to visit the website in detail, so as to avoid leaving.

第三，網站內容要優質

Third, the content of the website should be of high quality

網站想要滿足用戶需求，就需要有豐富的內容來支持，另外還必須保證這些內容都是優質的。畢竟當下互聯網的信息量非常龐大而且更行很快，但真正優質原創的內容是非常少的，大部分信息都是重復度非常高的，用戶對此類信息有可能看了很多遍了，自然不會再感興趣了，如果網站都是這樣的內容，自然用戶對網站也不會產生興趣。而優質內容就是要在豐富的基礎上，確保都是用戶沒見到的，新奇的有用信息，這樣才能吸引到用戶關注。

If the website wants to meet the needs of users, it needs to have rich content to support, in addition, it must ensure that these content are high quality. After all, the amount of information on the Internet is huge and fast, but the real high-quality original content is very few. Most of the information is highly repetitive. Users may have read this kind of information many times, and they will not be interested in it any more. If the websites are all such content, natural users will not be interested in the website. High quality content is to ensure that it is novel and useful information that users don't see on the basis of rich content, so as to attract users' attention.

第四，網站運行要穩定

Fourth, the website should be stable

網站運行穩定就是說網站在運行的過程中，既要保證其安全性，又要保證其穩定性，這樣用戶才能放心的訪問網站。如果網站出現安全問題，就會導致企業和用戶都遭受損失，而不穩定則會導致網站無法被打開，或是打開慢，這兩個問題對網站跳出率的影響都是非常大的。所以，企業要做的便是選擇優質服務器來保證網站穩定運行，當然還需要堅持對網站進行優化和維護，使網站的安全性得到大保障。

Stable operation of the website means that in the process of operation, the website should not only ensure its security, but also ensure its stability, so that users can rest assured to visit the website. If the website has security problems, it will lead to the loss of enterprises and users, and instability will lead to the website can not be opened, or open slowly, these two problems on the website bounce rate is very big. Therefore, the first thing enterprises should do is to choose high-quality servers to ensure the stable operation of the website. Of course, they also need to adhere to the optimization and maintenance of the website, so as to maximize the security of the website.

第五，網站設計重視與用戶互動

Fifth, website design attaches importance to interaction with users

一個優秀的網站，不應該只是單純展示企業的產品和形象，讓用戶瀏覽、接受和購買，而是通過網站建立企業與用戶之間的互動聯系，為企業不斷的培養忠實用戶。當然要為企業培養忠實用戶，那么就需要企業不斷與用戶之間互動，交流，了解并解決用戶的真實想法和需求，同時也讓用戶對企業更好的了解，從而對企業更加信任。同時企業還能借此得出用戶對網站和企業的看法，而這對于未來企業和網站的發展是非常關鍵的。

An excellent website should not only show the product and image of the enterprise, let users browse, accept and buy, but also establish the interaction between the enterprise and users through the website, so as to cultivate loyal users for the enterprise. Of course, to cultivate loyal users for enterprises, enterprises need to constantly interact with users, communicate with them, understand and solve their real ideas and needs, and at the same time let users have a better understanding of the enterprise, so as to have more trust in the enterprise. At the same time, the enterprise can also draw users' views on the website and the enterprise, which is very critical for the future development of the enterprise and the website.