1. The name of the navigation bar must be short and clear

導航欄的文字標題要了如指掌，能夠讓人在短時間內領會到各欄目的主要內容。保險的做法是采用諸如“首頁”、“聯絡我們”“產品引見”等商定俗成的稱號作為欄目的題。

The text title of the navigation bar should be clear, so that people can understand the main content of each column in the shortest time. The safest way is to use common titles such as "home page", "contact us" and "product introduction" as the title of the column.

2、導航效果不要用圖片或flash來實現 這點不用多說，眾所周知的搜索引擎不待見圖片或flash等非文字表現形式，當然不到萬不得已也盡量不要使用js來實現，可以用CSS來實現，我們既然要做完美的SEO，那就要保證每個環節都是搜索引擎喜歡的。再說，文字表現的導航在打開速度上也有著高的優勢。

2. Don't use pictures or flash to achieve the navigation effect. Needless to say, as we all know, search engines don't like non text forms such as pictures or flash. Of course, they don't want to use js as much as they have to. They can use CSS to achieve it. Since we want to do perfect SEO, we need to ensure that every link is what search engines like. In addition, the navigation of text performance also has the highest advantage in opening speed.

3、網站內要采用面包屑導航 所謂面包屑就是“您當前的位置……”，在每個內頁里設置面包屑導航會使得整個網頁結構十分明晰，尤其是內容較多、信息量較大的網站更加需要。

3. Breadcrumb navigation should be used in the website. The so-called breadcrumb is "your current position...". Setting breadcrumb navigation in each inner page will make the whole webpage structure very clear, especially for websites with more content and more information.

4、不要讓頁面太長 我們作為網站的訪問者面對需要下拉很長的網頁是十分不舒服的，而且過長的頁面不容易獲得更好的權重，因此對于前期導航的規劃設計就相當重要了，合理的分類盡量減少頁面的長度，是導航作用體現的大亮點。

4. Don't let the page be too long. As the visitors of the website, it's very uncomfortable to drop down the very long page, and it's not easy to get better weight for the too long page. Therefore, it's very important for the planning and design of the early navigation. Reasonable classification can reduce the length of the page as far as possible, which is the biggest highlight of the navigation function.

5、在導航菜單里也要設置關鍵詞 在擁有數量眾多的內容頁時，導航中無論是首頁還是欄目頁的鏈接是獲得內部鏈接重要的來源。由于內頁數量多，錨文本指向首頁和欄目頁，所傳遞的權重也就相應越高。這也就是在規劃網站的時候需要對于核心的關鍵詞進行定位和分類的原因，知道用戶喜歡什么內容，分出主次，提高用戶體驗。

5. Key words should also be set in the navigation menu. When there are a large number of content pages, the most important source of internal links is the links on the home page or column page. Because of the large number of inner pages, the anchor text points to the home page and column page, and the higher the weight is. This is the reason why we need to locate and classify the core keywords when we plan the website. We need to know what the users like, distinguish the primary and secondary, and improve the user experience.

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