關鍵詞是我們做seo時主要更基本的工作，在進行seo優(yōu)化之前要先確定好關鍵詞，今天濟南網站建設公司就來為大家講解關鍵詞和網站建設兩者之間的聯(lián)系詳情吧。

Keyword is the main and more basic work when we do SEO. Before SEO optimization, we should determine the key words. Today, Jinan Website Construction Company will explain the details of the relationship between keywords and website construction.

一、降低優(yōu)化難度

1、 Reduce the difficulty of optimization

選擇關鍵詞的前提是找到有搜索量的關鍵詞，并不一定要選擇更熱門的，用戶搜索更多的關鍵詞，這樣的關鍵詞競爭力度太大，很難在搜索結果頁面排到首頁，同時也并不能保證更熱門的關鍵詞就是我們的目標客戶。

The premise of selecting keywords is to find the keywords with search volume. It is not necessary to select the more popular keywords. Users search more keywords. Such keywords are too competitive, and it is difficult to rank on the homepage of the search results page. At the same time, it is not guaranteed that the more popular keywords are our target customers.

對于中小公司網站來說，如果沒有足夠的人力物力建議降低關鍵詞的熱度，網站的核心關鍵詞更好在100萬~300萬搜索量級別的關鍵詞，這樣既能保證有用戶搜索也能保證在關鍵詞優(yōu)化難度不是太大。

For the websites of small and medium-sized companies, if there is not enough human and material resources, it is suggested to reduce the popularity of keywords, and the core keywords of the website should be better than the keywords with 1 million to 3 million search volume, which can ensure that users can search and that the difficulty of keyword optimization is not too great.

二、確保目標關鍵詞有人搜索

2、 Ensure that the target keyword is searched

網站的核心關鍵詞并不是想當然設定的，必須要經過關鍵詞研究才能確保這個關鍵詞確實有人搜索，可以去百度指數去查詢是否有人搜索，沒有人搜索的關鍵詞對網站來說沒有任何價值。因此，公司網站要去頂適當的關鍵詞，要做的是研究，這些關鍵詞有沒有被用戶搜索，搜索次數有沒有達到一定的數量級。

The core keywords of the website are not set for granted. You must go through keyword research to ensure that this keyword is indeed searched. You can go to Baidu Index to check whether there is a search. The keywords that no one searches are of no value to the website. Therefore, in order to search for appropriate keywords on the company's website, the first thing to do is to study whether these keywords have been searched by users and whether the number of searches has reached a certain order of magnitude.

三、實踐發(fā)現(xiàn)有效的關鍵詞

3、 Effective keywords found in practice

網絡營銷和推廣是一個不斷改進的過程，對于關鍵詞研究也是一樣的，因為每個人的思維都會有局限性，而且也不可能在一開始就把關鍵詞選擇得非常準確。所以咱們應該在實踐中逐漸去發(fā)現(xiàn)更好更有效的關鍵詞。

Online marketing and promotion is a process of continuous improvement. The same is true for keyword research, because everyone's thinking will have limitations, and it is impossible to select keywords very accurately at the beginning. So we should gradually find better and more effective keywords in practice.

四、提煉有效流量

4、 Refine effective flow

對于網站來說，流量與排名都不是更終的目的，有效的流量帶來轉化才是更終的目的，要想提高有效流量，就必須考慮關鍵詞的選取。在選取關鍵詞時，不能太具體或者太專業(yè)，這樣有效流量是提高了，但是這樣的關鍵詞基本上沒有人搜索。

For websites, traffic and ranking are not the final goal. Effective traffic brings transformation is the final goal. To improve effective traffic, we must consider the selection of keywords. When selecting keywords, we should not be too specific or too professional, so the effective flow is improved, but such keywords are basically not searched.

以上是為大家介紹的有關關鍵詞和網站建設兩者之間的聯(lián)系的詳情，希望對大家有幫助！您有什么網站需求或者使用疑惑，就來我們網站咨詢，或者直接聯(lián)系我們http://www.qanho.com吧！

The above is the details of the relationship between keywords and website construction, which I hope will help you! If you have any website needs or use doubts, please come to our website for consultation or contact us directly http://www.qanho.com Come on!