網站是通往企業的橋梁，等于企業的軟實力。高質量的網站可以對業務產生巨大影響并增加業務曝光率。但是，由于一些企業缺乏認證性，一個網站的影響可能達不到預期的效果。那么一個成熟的營銷型網站必定具備幾個重要元素呢？濟南做網站公司人員為您講解一番吧。

The website is the bridge to the enterprise, equal to the soft power of the enterprise. High quality websites can have a great impact on business and increase business exposure. However, due to the lack of authentication in some enterprises, the impact of a website may not achieve the expected effect. So a mature marketing website must have several important elements? The staff of Jinan website company will explain it to you.

營銷型官網顧名思義就是以營銷推廣為核心與目的搭建的企業官網。不同于傳統企業官網以宣傳展示為主，發布新聞信息、公司介紹信息及其他用戶案例等信息，營銷型官網的目的更明確，以銷售線索與訂單獲取為出發點，更類似于企業商城的一種模式。

As the name implies, the marketing type official website is an enterprise official website built with marketing promotion as the core and purpose. Unlike the traditional enterprise official website, which mainly focuses on publicity and display, and publishes news information, company introduction information and other user cases, the purpose of the marketing official website is more specific. It takes sales leads and order acquisition as the starting point and is more similar to a mode of enterprise mall.

以營銷為前提，一個成熟的營銷型網站必定具備幾個重要元素，即一目了然的頁面優化設計、銷售特點的商品展示、搜索引擎的優化、健全的銷售體系和人工服務、抓取訪客潛在客戶信息。

On the premise of marketing, a mature marketing website must have several important elements, namely, clear page optimization design, product display with sales characteristics, optimization of search engine, sound sales system and manual service, and capturing information of visitors and potential customers.

1.創建網站的目的要明確

1. The purpose of creating a website should be clear

大多數企業不明白為什么他們應該從頭開始構建網站。什么是網站？沒有明確的計劃，只有盲目的廠商，從自己的角度出發，不考慮用戶體驗。網站建設應符合公司理念和當前趨勢，盡可能簡單并符合受眾的審美。同時注意不要給網站添加太多圖片，這樣會導致網站加載速度變慢，大大降低用戶體驗！

Most businesses don't understand why they should build websites from scratch. What is a website? There is no clear plan, only blind manufacturers, starting from their own perspective, without considering user experience. The website construction shall conform to the company's philosophy and current trend, be as simple as possible and conform to the audience's aesthetics. At the same time, be careful not to add too many pictures to the website, which will slow down the loading speed of the website and greatly reduce the user experience!

2.樹立良好的網絡推廣意識

2. Establish a good awareness of network promotion

網站建設后，不要假設用戶正在瀏覽您的網站。我們需要創造一種更好的方式在互聯網上進行推廣，比如競價優化、SEO推廣、自媒體等渠道，讓用戶看到你的網站和流量！

After the website is built, do not assume that users are browsing your website. We need to create a better way to promote on the Internet, such as bidding optimization, SEO promotion, we media and other channels, so that users can see your website and traffic!

總之，企業通過網站，展示產品和服務，展示用戶對企業的評價，有利于提高潛在客戶的轉化率。網站相當于一個線上業務辦理場所，是客戶在互聯網上找到相關企業信息并能與企業員工取得聯系的地方。您如果有做網站的需求就來我們網站http://www.qanho.com咨詢看看吧。

In short, through the website, enterprises display products and services, and show users' evaluation of the enterprise, which is conducive to improving the conversion rate of potential customers. The website is equivalent to an online business processing place. It is a place where customers can find relevant enterprise information on the Internet and get in touch with enterprise employees. If you need to make a website, please come to our website http://www.qanho.com Let's consult.