產品風格確定
Product style determination
,需要根據產品或的調性確定產品風格,強化產品優勢。
First of all, we need to determine the product style according to the tonality of the product or brand, and strengthen the product advantage.
產品框架
Product framework
品框架建立的流程分為:
The process of establishing product framework is divided into:
】拆解功能 → 確定功能優先級 → 聚合重組
】Function disassembly → function priority determination → aggregation and reorganization
將官網所有的功能平鋪成以下關鍵詞:index(首頁)about(關于我們)product(產品)case(數據管理平臺)case(優秀案例)News(公司新聞)。boss大大說盡量把功能都展示在菜單上,菜單多不怕,一行放的下,做出來了就要讓世界看見!
Tile all the functions of the official website into the following keywords: index (home page) about (about us) product (product) case (data management platform) case (excellent case) news (company news). Boss said that he would try his best to display all the functions on the menu. He was not afraid of the menu. He could put it in one line and let the world see it when he did it!
在產品設計中,每個功能都突出,其實就等于沒重點 。
In product design, each function is outstanding, in fact, it means no focus.
核心頁面設計
Core page design
首頁設計:

Home page design:
重點展現企業的愿景產品的定位實力
Focus on the vision of the enterprise, product positioning strength
公司的業務介紹,使用戶有頂層的感受
The company's business introduction gives users a top-level feeling
把首頁當成整個官網各個菜單功能的概述,并提供便捷入口,即目錄式的指引
Take the home page as an overview of the menu functions of the whole official website, and provide convenient access, that is, directory guidance
作為核心業務模塊,通過概述頁展示營銷推廣服務涵蓋的范圍和優勢
As the core business module, it shows the scope and advantages of marketing promotion services through the overview page
將廣告營銷涉及的對象分頁面進行闡述,分為媒體人群運營案例頁面,以便能深入闡述每個對象的優勢
The advertising marketing involved in the object of sub page, divided into media crowd operation case page, in order to elaborate the advantages of each object
確保頁面統一性,各個功能模塊盡量采取標題及簡單文案解釋附帶圖片的方式
To ensure the unity of the page, each function module should try to take the title and simple text explanation with pictures
功能路徑:功能是否有欠缺?跳轉路徑是否正確?
Function path: is the function deficient? Is the jump path correct?
文案:語句是否通順,不存在歧義?
Copywriting: is the sentence smooth and unambiguous?
風格UI:頁面主圖和配圖的風格是否和模塊定位相對應?布局和設計稿是否有出入?
Style UI: does the style of the main and matching pictures correspond to the module positioning? Is there any discrepancy between layout and design draft?
兼容性:考慮移動端的適配問題,頁面是否會錯亂?
Compatibility: considering the adaptation of mobile terminal, will the page be disordered?
性能:頁面跳轉時間圖片加載時間是否太長?
Performance: page Jump time image loading time is too long?
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