網(wǎng)站制作前要明確網(wǎng)站建設(shè)的目的。根據(jù)自己的產(chǎn)品、銷售渠道和銷售對(duì)象等情況，明確自己的網(wǎng)站是要做什么類型的，是企業(yè)宣傳型還是營(yíng)銷型的還是商城，而這些網(wǎng)站是完全不一樣的，建站的需求也是不一樣的。

Before creating a website, it is necessary to clarify the purpose of website construction. Based on one's own products, sales channels, and sales targets, clarify what type of website one wants to create, whether it is a corporate promotional or marketing type or a mall. These websites are completely different, and the requirements for building a website are also different.

濟(jì)南網(wǎng)站制作公司提醒您要清楚的明白自己建站的目的，根據(jù)自己的企業(yè)需求來(lái)建站，有些企業(yè)可能只需要建一個(gè)企業(yè)宣傳型的網(wǎng)站，這個(gè)網(wǎng)站只是它們樹立形象，提供顧客服務(wù)的一個(gè)工具，是它們整體營(yíng)銷戰(zhàn)略的一部分。

Jinan website production company reminds you to clearly understand the purpose of building your own website, and build your own website according to your own enterprise needs. Some enterprises may only need to build an enterprise propaganda website. This website is just a tool for them to establish their image and provide customer service, and is part of their overall Marketing strategy.

要明確自己網(wǎng)站的競(jìng)爭(zhēng)優(yōu)勢(shì)，你的網(wǎng)上、網(wǎng)下競(jìng)爭(zhēng)對(duì)手是誰(shuí)?(網(wǎng)上競(jìng)爭(zhēng)對(duì)手可以通過(guò)搜索引擎查找)，與他們相比，你在商品、價(jià)格、服務(wù)、、配送渠道等方面有什么優(yōu)勢(shì)?競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)你能否學(xué)習(xí)?如何根據(jù)自己的競(jìng)爭(zhēng)優(yōu)勢(shì)來(lái)確定你的營(yíng)銷戰(zhàn)略?

To clarify your website's competitive advantage, who are your online and offline competitors? What are your advantages in terms of product, price, service, brand, delivery channel, etc. compared to online competitors who can be searched through search engines? Can you learn from the advantages of competitors? How to determine your Marketing strategy according to your competitive advantage?

其次是要了解自己網(wǎng)站的目標(biāo)市場(chǎng)，你的客戶是企業(yè)還是個(gè)體消費(fèi)者，他們來(lái)自何處?他們信息化程度如何，經(jīng)常上網(wǎng)嗎?他們主要使用哪些語(yǔ)言?主要希望了解哪些信息?他們的購(gòu)買水平如何?主要使用哪種瀏覽器?當(dāng)然，初建網(wǎng)站時(shí)不可能了解這么細(xì)致，網(wǎng)站內(nèi)容需要隨著對(duì)消費(fèi)者了解的深入而逐步調(diào)整。

Secondly, it is important to understand the target market of your website, whether your customers are corporate or individual consumers, and where do they come from? What is their level of informatization and do they often surf the internet? What languages do they mainly use? What information do you mainly want to know? What is their purchasing level? What type of browser is mainly used? Of course, it is impossible to have such a detailed understanding when building a website, and the website content needs to be gradually adjusted as we deepen our understanding of consumers.

比如，企業(yè)的顧客群體如果是喜歡新技術(shù)、受教育程度較高或經(jīng)常使用internet的，則電子商務(wù)成功的可能性就很高。此外，目前internet用戶中男多女少也是考慮因素，只有了解客戶的需求，按照需求來(lái)做。

For example, if the customer group of a company likes new technologies, has a high level of education, or frequently uses the internet, the likelihood of e-commerce success is high. In addition, currently, the number of male and female internet users is also a consideration factor, and only by understanding the needs of customers and following their needs can we do so.

如果你是一個(gè)銷售型網(wǎng)站，顧客購(gòu)買你商品的頻率如何?你是否能接受貨到付款或在線支付(如果購(gòu)買頻率高，好能接受)?你的商品如何配送?配送的成本、時(shí)間如何考慮?希望能夠幫到你！您有定制網(wǎng)站需求可以隨時(shí)聯(lián)系我們http://www.qanho.com！

If you are a sales oriented website, how often do customers purchase your products? Can you accept Cash on delivery or online payment (if the purchase frequency is high, it is better to accept)? How is your product delivered? How to consider the cost and time of delivery? I hope I can help you! You can contact us anytime if you have customized website requirements http://www.qanho.com !