At the beginning of the establishment of the marketing website, it will take the future marketing promotion as the purpose and starting point, and implement it into the whole process of website production. Make sure that every link and step takes into account the needs of marketing function, so that the website has the marketing function or the characteristics conducive to optimization and promotion as soon as it goes online.

傳統企業網站管理系統沒有很好地將營銷的作用發揮出來：網站FLASH形象首頁、大篇幅企業新聞報道、領導人風采展示、產品介紹不詳等現象。營銷型則打破了企業對于網站建設的傳統認識，因此這兩種類型的網站是存在本質的區別的

The traditional enterprise website management system does not give full play to the role of marketing: website flash image home page, large enterprise news reports, leader style display, unclear product introduction and so on. Marketing type breaks the traditional understanding of website construction, so there are essential differences between the two types of websites

1：準確的用戶群體定位

1: Accurate user group positioning

舉個簡單的例子，對于做釀酒設備的企業來說，網站面對的群體主要是農村或者城鎮中的農民，他們對設備的性能價格以及能否為以后的創業帶來保證感興趣，網站設計的時候就應該體現出質樸、實在、簡潔化的思維。

For a simple example, for enterprises engaged in brewing equipment, the groups faced by the website are mainly farmers in rural areas or cities. They are most interested in the performance and price of the equipment and whether it can bring guarantee for future entrepreneurship. When designing the website, they should reflect simple, realistic and concise thinking.

2：具備殺傷力的案例展示

2: Lethality case presentation

網站對于用戶好的證明來自于真實的案例展示，他們在意其他客戶在企業那里所獲得效果，比如：婚紗攝影型網站，只要用戶對某一個案例一見傾心，基本上離成交也就不遠了。

The best proof for users of the website comes from the real case display. They care about the results obtained by other customers in the enterprise, such as wedding photography website. As long as users fall in love with a case at first sight, it is basically not far from the transaction.

3：多種資質展示強化公信力

3: A variety of qualification displays to strengthen credibility

企業的公信力是非常重要的，如在網站的首頁放上飛分量很重的第三方榮譽資質證書，專門創建一個欄目展示企業的媒體采訪報道以及其他的榮譽證書，有的時候在不同統一價格同一質量的情況下往往客戶選擇的是你，而不是“他”。

The credibility of an enterprise is very important. For example, a third-party honorary qualification certificate with heavy flying weight is placed on the home page of the website, and a column is specially created to display the authoritative media interview reports and other honorary certificates of the enterprise. Sometimes, when different brands have the same price and quality, customers often choose you rather than "him".

4：差異化營銷策略

4: Differentiated marketing strategy

首頁的設計中將“黃金位置”留給能夠代表企業賣點的產品。一個成功的營銷型網站通常都是在10秒內吸引用戶詢盤。這就是營銷型網站差異化策略直接的體現。

The design of the home page leaves the "golden position" to the products that can best represent the selling points of the enterprise. A successful marketing website usually attracts user inquiries within 10 seconds. This is the most direct embodiment of the differentiation strategy of marketing websites.

5：在線交流多樣化簡單化

5: Diversification and simplification of online communication

營銷型網站配備多樣化的溝通工具，比如400電話、百度商橋、EC在線、QQ在線溝通以及留言板塊等，目的是盡可能的獲得客戶的聯系方式。

Marketing websites are equipped with diversified communication tools, such as 400 telephone, baidu Shangqiao, EC online, QQ online communication and message board, in order to obtain the contact information of customers as much as possible.