1、 Clarify the theme of enterprise website display design

建立企業(yè)展示網(wǎng)站的主要目的是通過(guò)展示企業(yè)自身及產(chǎn)品、服務(wù)等信息來(lái)宣傳企業(yè)，提高企業(yè)知名度和曝光率，為公司創(chuàng)造更多的顧客。企業(yè)展示性網(wǎng)站在設(shè)計(jì)時(shí)需要根據(jù)想要展示的內(nèi)容進(jìn)行個(gè)性化設(shè)計(jì)，以突出重點(diǎn)、簡(jiǎn)潔大方、美觀實(shí)用的形象展示給用戶，使用戶可以方便快捷地查找所需信息，提高網(wǎng)站的點(diǎn)擊率，獲得更多的流量。

The main purpose of establishing the enterprise display website is to publicize the enterprise by displaying the enterprise itself, products, services and other information, improve the popularity and exposure of the enterprise, and create more customers for the company. When designing the enterprise display website, it needs to carry out personalized design according to the content to be displayed, so as to highlight the key points, concise and generous, beautiful and practical image to users, so that users can easily and quickly find the required information, improve the click through rate of the website and obtain more traffic.

二、建立展示型企業(yè)網(wǎng)站設(shè)計(jì)框架

2、 Establish a display enterprise website design framework

設(shè)計(jì)企業(yè)展示網(wǎng)站時(shí)，還需要優(yōu)化導(dǎo)航、欄目、標(biāo)題等信息，利用搜索引擎優(yōu)化和搜索引擎知識(shí)設(shè)置網(wǎng)站內(nèi)部結(jié)構(gòu)，使企業(yè)網(wǎng)站能夠更快地滿足運(yùn)營(yíng)推廣的要求。企業(yè)網(wǎng)站展示的主要功能是向用戶傳播企業(yè)信息。所以，構(gòu)架設(shè)計(jì)要圍繞展示的內(nèi)容進(jìn)行設(shè)計(jì)，要考慮網(wǎng)站的實(shí)用性和藝術(shù)性。設(shè)計(jì)一般以圖片、動(dòng)畫等表現(xiàn)形式為主。

When designing the enterprise display website, we also need to optimize the navigation, column, title and other information, and use search engine optimization and search engine knowledge to set the internal structure of the website, so that the enterprise website can meet the requirements of operation and promotion faster. The main function of enterprise website display is to spread enterprise information to users. Therefore, the framework design should focus on the content of the display, and consider the practicability and artistry of the website. Design is generally based on pictures, animation and other forms of expression.

三、突出個(gè)性化企業(yè)網(wǎng)站的展示設(shè)計(jì)

3、 Highlight the display design of personalized enterprise website

比起電子商務(wù)網(wǎng)站和門戶網(wǎng)站，展示企業(yè)網(wǎng)站設(shè)計(jì)更加突出個(gè)性化設(shè)計(jì)，可以設(shè)計(jì)和使用色彩和圖片，使網(wǎng)站在眾多同行網(wǎng)站中脫穎而出。只有把用戶吸引到網(wǎng)站上，才是展示法企業(yè)網(wǎng)站設(shè)計(jì)師要做的事情。

Compared with e-commerce websites and portal websites, the display enterprise website design is more prominent in personalized design. Colors and pictures can be designed and used to make the website stand out among many peer websites. Only to attract users to the website is what the display method enterprise website designer should do.

站設(shè)計(jì)色彩技巧

Station design color skills

1、整個(gè)網(wǎng)站的顏色要統(tǒng)一。盡量使用一種顏色，可以調(diào)節(jié)透明度或飽和度，產(chǎn)生漸變顏色，使網(wǎng)頁(yè)看起來(lái)統(tǒng)一分層

1. The color of the whole website should be unified. Try to use one color. You can adjust the transparency or saturation to produce gradient colors to make the web page look uniform and layered

2、如果您需要使用兩種顏色，需要選擇一種顏色，然后選擇它的對(duì)比色作為附加顏色。

2. If you need to use two colors, you first need to select one color, and then select its contrast color as the additional color.

3、選擇使用一種顏色的顏色系統(tǒng)，網(wǎng)站中的顏色應(yīng)該給人同樣的感覺(jué)。比如淡藍(lán)，淡黃，淡綠；土黃，土黃，藍(lán)。>四、展示型企業(yè)網(wǎng)站設(shè)計(jì)風(fēng)格把握

3. Choose a color system that uses one color. The colors in the website should give people the same feeling. For example, light blue, light yellow and light green; Khaki, khaki, blue. > 4、 Grasp the design style of display enterprise website

網(wǎng)頁(yè)的設(shè)計(jì)風(fēng)格一直是各種網(wǎng)站設(shè)計(jì)都要解決的問(wèn)題。它反映了企業(yè)和網(wǎng)站的形象，是一種無(wú)形的語(yǔ)言。通過(guò)您的網(wǎng)站，用戶可以喜歡您的網(wǎng)站，了解您的產(chǎn)品。企業(yè)網(wǎng)站在設(shè)計(jì)和展示網(wǎng)站時(shí)要體現(xiàn)自己的風(fēng)格和特點(diǎn)。簡(jiǎn)介企業(yè)網(wǎng)站的設(shè)計(jì)風(fēng)格應(yīng)該是根據(jù)網(wǎng)站要表現(xiàn)的主題和企業(yè)產(chǎn)品的特點(diǎn)，通過(guò)藝術(shù)的升華和設(shè)計(jì)，既美觀又實(shí)用的網(wǎng)站設(shè)計(jì)風(fēng)格。其主要內(nèi)容有：網(wǎng)站CI設(shè)計(jì)、布局、瀏覽、互動(dòng)、文字、語(yǔ)調(diào)、內(nèi)容價(jià)值、網(wǎng)站榮譽(yù)等。

The design style of web pages has always been a problem to be solved in all kinds of website design. It reflects the image of enterprises and websites and is an invisible language. Through your website, users can like your website and understand your products. Enterprise websites should reflect their own style and characteristics when designing and displaying websites. The design style of enterprise website should be a beautiful and practical website design style through artistic sublimation and design according to the theme to be expressed by the website and the characteristics of enterprise products. Its main contents include: website CI design, layout, browsing, interaction, text, intonation, content value, website honor, etc.