First, be well prepared.

優秀的網站設計需要時間和成本，而且上線速度不能太快。許多企業在進行策劃時都進入了一個雷區，就是準備不足，使得網站很快上線。這種網站效果還不夠理想，經常會忽略細節。像做蛋糕一樣，沒有面粉，只有糖和蛋。不用烤箱，不用模具，不用其他輔助工具，蛋糕就做不好。正如疫情期間，網上做蛋糕一樣，失敗的比例很高，在于沒有充分的準備。事先策劃要慎重，不是隨便東拼西湊，也不是為了趕時間。優秀的網站可以更好地展現企業形象，給顧客留下良好的印象。

Excellent website design needs time and cost, and online speed can not be too fast. Many enterprises in planning have entered a minefield, is lack of preparation, making the site quickly online. This kind of website effect is not ideal, often ignore the details. Like making a cake, there is no flour, only sugar and eggs. Cake can't be made well without oven, mould or other auxiliary tools. Just like online cake making during the epidemic period, the failure rate is very high because of insufficient preparation. We should be careful in planning in advance, not just to piece things together, nor to be in a hurry. Excellent website can better show the corporate image and leave a good impression on customers.

第二、內容優質

Second, high quality content

打造優質的網站內容，與設計風格一樣并不容易。在內容方面，企業可能只想到需要一份簡介，一些產品圖和介紹，再放一個聯系方式。這三種是每個網站都需要的主要內容。然而對內容沒有進行編輯，對內容沒有進行整理，那么整個網站的信息量會過于缺乏，對大眾提供的信息不夠完整。很多企業對于內容的編輯沒有過多的重視，覺得只要有內容展示就可以了。殊不知產品圖如果沒有經過專業拍攝和處理，就可能會尺寸不一，畫質大小等都存在問題，看起來過于粗糙。另外就是文字內容方面沒有經過排版，在必要的位置插入相應的圖片，使圖文結合得更恰當，閱讀體驗更佳。所以內容優秀并不只是有內容就行，還要進行處理與排版，提高大眾的瀏覽體驗。

It is not easy to create high-quality website content as well as design style. In terms of content, enterprises may only think of a brief introduction, some product drawings and introductions, and a contact information. These three are the main content that every website needs. However, if the content is not edited and the content is not sorted out, the amount of information of the whole website will be too short, and the information provided by the public will not be complete. Many enterprises do not pay too much attention to content editing, and feel that as long as there is content display, it is OK. As everyone knows, if the product drawings are not professionally photographed and processed, they may have different sizes, image quality and size problems, and look too rough. In addition, the text content has not been typeset, and the corresponding pictures are inserted in the necessary position, so that the combination of graphics and text is more appropriate and the reading experience is better. So excellent content is not only content, but also processing and typesetting to improve the public's browsing experience.

第三，優化基礎。

Third, optimize the foundation.

做網站設計，更多的是要有一個和別人不一樣的網站。這會有自己的個性，能夠給人留下好印象，并從不同的角度去滿足不同的需要。大部分企業選擇設計的理由基本上是這樣的。但是如果缺乏優化的基礎，即使很有個性，但不利于搜索引擎排名的提升，網站也不能發揮應有的作用。許多企業為了讓網站更精致，會選擇大圖展示，FLASH動畫，圖片導航彈窗等等。能給顧客新奇的體驗，但也有一些不利因素會影響抓取，也會影響響應速度。良好的網站不僅僅局限于眼前的設計，還有后期的優化推廣，要考慮提升排名。因此在設計時應對哪些特性進行詳細分析，哪些特性需要避免，具有相同質量的優化基礎條件，可以讓后續更加省時省錢。

Do website design, more is to have a different website from others. It will have its own personality, be able to make a good impression and meet different needs from different angles. The reason why most enterprises choose design is basically like this. But if the lack of optimization foundation, even if very personalized, but not conducive to the promotion of search engine ranking, the website can not play its due role. In order to make the website more exquisite, many enterprises will choose big picture display, flash animation, picture navigation pop-up window and so on. It can give customers a novel experience, but there are also some adverse factors that will affect the grabbing and response speed. A good website is not only limited to the immediate design, but also the optimization and promotion in the later stage. We should consider improving the ranking. Therefore, in the design, which features should be analyzed in detail and which features need to be avoided. With the same quality of optimization basic conditions, we can save more time and money.

四，兼容性。

4、 Compatibility.

很多企業在網站設計之前都是在計算機站和手機站之間徘徊，這其實是不對的。因特網的發展也使得移動電話的普及程度越來越高，使用移動電話的人數不斷增加。除了選擇電腦和手機之外，我們還需要從多個方面考慮，考慮網站是否能兼容各種設備。應答型網站已經不多見，基本電腦版和手機版這種組合網站也很常見，都是為了兼容不同設備的瀏覽。所以企業要避免這種想法的雷區，而要考慮哪種方法可以使網站瀏覽效果保持一致。只需提升網站的兼容性，無論是使用電腦訪問還是在手機上打開，網站就會呈現出很好的視覺效果，讓用戶體驗與兼容性一起提升。

Many enterprises are wandering between computer station and mobile station before website design, which is actually wrong. With the development of Internet, the popularity of mobile phones is getting higher and higher, and the number of people using mobile phones is increasing. In addition to choosing computers and mobile phones, we also need to consider from many aspects, whether the website can be compatible with various devices. Responsive websites are rare, and the combination of basic computer version and mobile version is also very common. They are all for compatible browsing of different devices. Therefore, enterprises should avoid the minefield of this idea, and consider which method can make the website browsing effect consistent. As long as the compatibility of the website is improved, whether it is accessed by the computer or opened on the mobile phone, the website will present a good visual effect, so that the user experience and compatibility can be improved together.

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